Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their data collection procedures. While it requires more technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more reputable information
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives more exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it simpler to adhere to different data laws. It's also a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent information that is much less vulnerable to interference.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adapt to these adjustments.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what cross-channel marketing analytics occasions to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a little item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise stays clear of the tracking limitations enforced by internet browsers and advertisement blockers.