Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping companies are turning to server-side tracking as a means to enhance their information collection procedures. While it requires extra technical knowledge than routine GTM and may present added prices, it can bring about better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to collect and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give precise, constant data that is much less vulnerable to disturbance.
This kind of monitoring additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more dependable for organizations looking for to adapt to these changes.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of instructions that informs your website's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is a data collection process that happens on the web site's own server, bypassing internet browser restrictions. This means that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of information management and provides companies more control over transmission, making it normally extra reliable. Therefore, it's less vulnerable to data difficulties brought on by things like a damaged link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the server. This enables you to have even more exact data and assists make affiliate payout automation certain compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the monitoring limitations imposed by internet browsers and advertisement blockers.